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Advertising and Promotion: An Integrated Marketing-Communications Approach (The McGraw-Hill/Irwin series in marketing) Advertising and Promotion: An Integrated Marketing-Communications Approach (The McGraw-Hill/Irwin series in marketing) by George E. Belch,Michael A. Belch

Advertising and Promotion: An Integrated Marketing-Communications Approach (The McGraw-Hill/Irwin series in marketing)

by George E. Belch,Michael A. Belch


ISBN 13: 9780071180269

Format: Paperback (19 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Nov 2000

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